We believe that you can only really make a digital impact when all elements in the digital marketing chain are considered. At Techonomy, we cover the range from strategic consultancy, project development and implementation to concept development and the activation of digital marketing campaigns. We can separately advise on various parts of the digital marketing chain, but we believe that the biggest impact is made when considering the chain as a whole.
Working with data has become a decisive factor in the marketing success of any organization. If you have the right data, you can make better choices. Data is the fuel that powers the digital engine.
Our team of marketers, analysts, and data scientists first map out how the data is currently obtained and what new insights are required. We then combine the available data-sources to gain better insights so that a more complete customer profile can be built. It may well be, in that regard, that new data needs to be collected and integrated. We then create (meta) datasets by using the new digital profiles and then bring everything together in one dashboard.
Technology is constantly changing. From data platforms to campaign applications, from marketing automation-tools to e-commerce solutions. Marketing and sales departments are increasingly using bespoke marketing technology to attract new customers and better service the existing ones.
With more than 8,000 marketing software solutions available today, it is becoming more complicated to select and use the most appropriate software that will serve your company’s objectives. Techonomy knows this marketing technology-world like no other. We help our customers to make the right choices, to implement the applications and how to use tools successfully to run activations and marketing campaigns.
From automated email-flows, WhatsApp-messages, and social media-funnels to lead management systems and triggers for your sales team - marketing automation is an increasingly important part of your organization's marketing and sales process.
We help you select the right marketing automation tools. With that important decision made, we monitor the implementation process, support you in activating the automation funnels and optimize the communication flows. This will help your company to grow in a sustainable and efficient way.
Research tells us that there are more than 500,000 brands worldwide in more than 2,000 product categories (Nielsen). All those brands compete for consumer attention. This means only the best brand advertisements will reach their target group. But where do you start? Those brands that can provide the best experience and engagement will be in pole position when it comes to grabbing consumer attention. The real connection with the consumer will be established by offering both unique and attractive content as well as engaging concepts.
Our team of designers, videographers, content creators, creatives and content marketers make sure that you end up with the best ideas and the finest content creations. A unique and creative concept, a complete campaign, or a cool video production.
Successful digital marketing delivers relevance and personalization. The right message, at the right time, through the right channel, for every customer.
Techonomy's digital campaign specialists have the most up-to-date knowledge and are aware of the latest trends and developments. By using data, we know exactly how to reach the right target group with personalized content at every stage of the customer journey. Whether it's about strategy, social advertising, SEO, SEA, email marketing, influencing principles, CRO or lead nurturing. By applying the right approach, we ensure very high conversion results.
Today, deep knowledge about digital marketing is essential to growing as a company and as an individual. We want to offer professionals and companies the tools to move forward in today’s digital world. We do this by offering a wide range of programs and courses that teach you the most essential digital marketing skills. Examples include the Digital Marketing Course at Home with more than 750 participants; the Marketing Software Summit with more than 2000 participants, and our yearly EsportsX-conference.
In addition to offering courses, we want to connect digital professionals in the field by building a community and offering a platform to keep learning every day.
